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Media/Impact: An Introduction to Mass Media, Enhanced
Shirley Biagi
出版Cengage Learning, 2010-04-01
主題Business & Economics / General
ISBN04957981699780495798163
URLhttp://books.google.com.hk/books?id=gjfXwAEACAAJ&hl=&source=gbs_api
註釋Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT introduces students to today’s converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that accompany them. Emphasizing the impact of the media on individuals and society, Biagi grounds her discussion in the business aspect of various media industries and provides concise histories of each industry before giving students an insider’s look at what it’s like to work in each environment. The new edition of this enduring bestseller includes discussions of the latest communications technology and its impact on society. The Enhanced Ninth Edition offers several key features, including a media literacy case study in each chapter, brand new Media/Impact boxes, detailed timelines, and an online resource center featuring videos, podcasts, and much more.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.