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Ten Top Trends in Global Brand Licensing

Allan Feldman

出版	Informa, U.K., 2010
URL	http://books.google.com.hk/books?id=gkSt0AEACAAJ&hl=&source=gbs_api

註釋

Brand licensing has evolved into a high visibility corporate business tool. It keeps taking on new twists and turns, and achieving long-term success is an increasing but worthwhile challenge. Here are ten key trends to keep in mind as you work to get your fair share of the pie.