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E-commerce 2018
Kenneth C. Laudon
Carol Guercio Traver
其他書名
Business, Technology, Society
出版
Pearson
, 2018
主題
Business & Economics / Industries / Retailing
Business & Economics / E-Commerce / General
Business & Economics / E-Commerce / Digital Marketing
Computers / Information Technology
Computers / Electronic Commerce
Computers / Online Services
ISBN
013483951X
9780134839516
URL
http://books.google.com.hk/books?id=gkn_swEACAAJ&hl=&source=gbs_api
註釋
For courses in e-commerce.
An in-depth look into the evolving field of e-commerce
E-commerce 2018: business. technology. society
provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The
14th Edition
features all new or updated opening, closing, and "Insight on" cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.