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One Hard Question

其他書名	The Secret Behind the World's Biggest Brands
出版	CreateSpace Independent Publishing Platform, 2011-11-21
主題	Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralReference / Consumer Guides
ISBN	14664070699781466407060
URL	http://books.google.com.hk/books?id=gngIywAACAAJ&hl=&source=gbs_api

註釋This book is an attempt to explain how great brands came into being and how companies and individuals can produce great brands today. Our premise it that all these successes involved asking One Hard Question. The only way to find the right answer was to ask the right question in the first place. Of course not all the examples discussed in the book are successes, but there's much to be learned from these too. The book will be of interest whether you're a marketing executive, an agency person (of whatever ilk) or a student. Or just someone who'd like to understand a bit more about the brand-centric universe we live in.