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Managerial Economics
Dominick Salvatore
其他書名
Principles and Worldwide Applications
出版Oxford University Press, 2015
主題Business & Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / Economics / MicroeconomicsBusiness & Economics / Economics / GeneralBusiness & Economics / Industrial Management
ISBN01993971559780199397150
URLhttp://books.google.com.hk/books?id=gsWJoAEACAAJ&hl=&source=gbs_api
註釋Reflecting the highly globalized nature of tastes, production, labor markets, and financial markets in today's world, Managerial Economics in a Global Economy, Eighth Edition, presents the theory of the firm as a unifying theme to examine the managerial decision-making process. Adopting a global perspective, it synthesizes economic theory, decision science, and business administration studies, examining how they interact as a firm strives to reach optimal profitability and efficiency in the face of modern constraints.

Features

* Integrates examples, data, and theories on the international ramifications of managerial decisions into the entire text, rather than segregating the material in a separate chapter
* Incorporates 127 case studies, showing how firms actually reach managerial decisions today
* Offers instructors maximum flexibility with a modular structure that is suitable for both full-term and briefer courses, and can be used with or without calculus
* Includes a robust instructor ancillary package for adopters