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Fundraising and Contributing in Presidential Nomination Campaigns
出版Cambridge University Press, 1995-09-29
主題Political Science / Political Process / Campaigns & ElectionsPolitical Science / Political Process / GeneralPolitical Science / American Government / GeneralPolitical Science / American Government / Executive Branch
ISBN05214978099780521497800
URLhttp://books.google.com.hk/books?id=gvelFPOh8ykC&hl=&source=gbs_api
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註釋Serious Money offers detailed analysis of the relationship between fundraising methods and contributing decisions in presidential nomination campaigns. Brown, Powell, and Wilcox explore the fundamental differences between direct mail solicitation and personal-solicitation networks, and how candidate resources dictate the use of unique methods of solicitation. The research is based largely on newly conducted surveys of campaign contributors, a panel study of contributors and interviews with campaign fundraising professionals.