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Fundamentals of Selling
Charles Futrell
其他書名
Customers for Life
出版Irwin, 1996
主題Business & Economics / Sales & Selling / General
ISBN02561382739780256138276
URLhttp://books.google.com.hk/books?id=gznYAAAAMAAJ&hl=&source=gbs_api
註釋Using a learning-by-doing approach, this text provides students with a basic understanding of what goes on in the sales arena. Each chapter contains real-life sales challenges to increase student involvement and discussion, and there are end-of-chapter ethical dilemmas asking what would you do? Role-playing scenarios provide students with various selling techniques, both proactive and reactive. This edition integrates global coverage throughout, and there is expanded coverage of the impact of technology on the selling process.