登入選單

返回Google圖書搜尋

Bundling as a Customer Relationship Management Strategy

Gopal S. Krishnamurthy

出版	Milwaukee School of Engineering, 2003
URL	http://books.google.com.hk/books?id=h081OAAACAAJ&hl=&source=gbs_api

註釋

Volume transactions through bundles create economies of scale, scope, cost, time, and effort for both companies and their customers. They result in significant cost savings for companies and attractive discounts for customers. In addition, customers are attracted by the convenience of conducting their business with just one company. Companies' ability to promote customer satisfaction and customer convenience has increased the consumers' acceptance of bundling; this contradicts critics who see bundling as an anti-competitive and anti-consumerist strategy. Bundling now offers customers strategic flexibility: with more choices and more variety, they can get exactly what they want. As more and more customers demand it, industries are rushing to create bundled deals that have not existed in the past.