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其他書名
Business, Technology, Society
出版Pearson/Prentice Hall, 2007
主題Business & Economics / E-Commerce / GeneralBusiness & Economics / E-Commerce / Digital MarketingComputers / Online Services
ISBN01317351609780131735163
URLhttp://books.google.com.hk/books?id=h2JaAAAAYAAJ&hl=&source=gbs_api
註釋For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors. This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.