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Strategy and the Business Landscape

Pankaj Ghemawat

出版	Pearson/Prentice Hall, 2006
主題	Business & Economics / Strategic PlanningBusiness & Economics / Industrial Management
ISBN	01314303519780131430358
URL	http://books.google.com.hk/books?id=h2hvQgAACAAJ&hl=&source=gbs_api

註釋

Audience: MBA and Executive MBA strategy courses Approach: Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin). Competitors: de Kluyver (PH)