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Advertising Management by Jay Bansal (SBPD Publications)
Jay Bansal
出版SBPD Publications, 2021-07-09
主題Business & Economics / ManagementBusiness & Economics / General
ISBN93516776569789351677659
URLhttp://books.google.com.hk/books?id=h3o3EAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋1.Advertisement (Meaning, Nature, Objectives, Functions, Impor-tance, Economic and Social Effects), 2 .Advertising : Types and Media, 3 .Advertising Process (Media Planning and Scheduling and Advertising Budget), 4. Appeals in Advertising, 5 .Preparation of Advertising Copy, 6 .Evaluation of Effectiveness of Advertisement, 7 .Advertising Agency : Structure and Functions, 8. Social, Ethical and Legal Aspects of Advertising.