登入選單
返回Google圖書搜尋
Political Campaign Communication
Judith S. TrentRobert V. Friedenberg
其他書名
Principles and Practices
出版Rowman & Littlefield, 2008
主題Political Science / Political Process / Campaigns & ElectionsPolitical Science / Political Process / General
ISBN07425530359780742553033
URLhttp://books.google.com.hk/books?id=h5Mbvweav1MC&hl=&source=gbs_api
EBookSAMPLE
註釋Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.