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Adapting to Health-conscious Trends. A Strategic Analysis of Coca-Cola's Response to the Shifting Global Beverage Landscape
Chris Andersen
出版
GRIN Verlag
, 2024-01-08
主題
Business & Economics / Operations Research
Business & Economics / General
ISBN
3346990826
9783346990822
URL
http://books.google.com.hk/books?id=h73sEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Academic Paper from the year 2022 in the subject Business economics - Operations Research, grade: 5.0, University of Pretoria, language: English, abstract: The global beverage landscape is undergoing a significant transformation as consumers increasingly opt for healthier drink alternatives, posing challenges for industry giants like Coca-Cola. This study delves into the complexities faced by Coca-Cola in navigating this shifting paradigm, marked by heightened health consciousness among consumers and stringent regulatory measures aimed at curbing sugary drink consumption. Utilizing a strategic analysis framework, the research evaluates Coca-Cola's organizational background, internal resources, external environment, and strategic imperatives. Key findings underscore the imperative for Coca-Cola to align with evolving consumer preferences and sustainability mandates, necessitating strategic diversification, brand power utilization, global localization, and robust sustainability initiatives. The study advocates for a holistic approach that harmonizes Coca-Cola's brand legacy with contemporary health and environmental imperatives, ensuring its continued market relevance and leadership amidst dynamic industry shifts.