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Today's Public Relations
Robert L. HeathW. Timothy Coombs
其他書名
An Introduction
出版SAGE Publications, 2005-10-19
主題Language Arts & Disciplines / Communication StudiesBusiness & Economics / Public Relations
ISBN14522670499781452267043
URLhttp://books.google.com.hk/books?id=hBBzAwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.