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Creating and Keeping Customers in an E-commerce World
出版South-Western College Pub., 2001
主題Business & Economics / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN03240281139780324028119
URLhttp://books.google.com.hk/books?id=hE2WPAAACAAJ&hl=&source=gbs_api
註釋This proven, consistent text provides thorough treatment of e-commerce, emerging markets, new technologies and hot marketing trends. All concepts and topics are discussed with the goal of helping the reader adapt to, and strategically plan for, changes in the marketing environment. This edition retains trademark early coverage of strategy and an overall strategic focus, with increased emphasis on critical thinking skills in marketing, global and relationship marketing. The content is enhanced by the exceptionally clear, interesting and lively writing style that is the authors' trademark, as well as an exciting new layout, strong pedagogy, and a streamlined supplements package.