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Systems Theory Applied to Television Station Management in the Competitive Marketplace

William G. Covington

出版	University Press of America, 1997
主題	Business & Economics / ManagementPerforming Arts / Television / GeneralScience / System TheorySocial Science / Sociology / GeneralSocial Science / Media StudiesTechnology & Engineering / Television & Video
ISBN	07618082489780761808244
URL	http://books.google.com.hk/books?id=hEnvAAAAMAAJ&hl=&source=gbs_api

註釋

This book explores how traditional television stations are faced with unprecedented competition from new methods of delivering video signals. The book uses systems theory as a framework to view how departments at four stations are competing in the new media environment. Contents: Introduction: Background of the study; Theoretical Framework; Methodology; Description of the Four Stations; Departments (Subsystems) at the Stations; News Department; Management Profiles: Management as a Subsystem; Applying Systems Theory to the Stations; A Model for TV Station Management in a Multichannel Marketplace; Discussion and Conclusion.