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Google圖書搜尋
Public Relations in Educational Organizations
Theodore J. Kowalski
其他書名
Practice in an Age of Information and Reform
出版
Merrill
, 1996
主題
Education / Administration / General
Education / Philosophy, Theory & Social Aspects
ISBN
0023662352
9780023662355
URL
http://books.google.com.hk/books?id=hG6dAAAAMAAJ&hl=&source=gbs_api
註釋
This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.
