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The McDonaldization of Society
George Ritzer
其他書名
An Investigation Into the Changing Character of Contemporary Social Life
出版Pine Forge Press, 1996
ISBN08039907749780803990777
URLhttp://books.google.com.hk/books?id=hHoahsM3o_oC&hl=&source=gbs_api
註釋The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination′. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization′ has been an increasingly global phenomenon over the last three years.