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Strategic Marketing
Peter Reed
其他書名
Decision Making & Planning
出版Cengage Learning Australia, 2014
ISBN01702710219780170271028
URLhttp://books.google.com.hk/books?id=hISFAQAACAAJ&hl=&source=gbs_api
註釋This fully revised 4th edition of Strategic Marketing: Decision Making and Planning continues to set a framework for marketing decision making as a part of a holistic approach to an organisations strategic management. With Student Resource Access Card. Peter Reed ex Monash Uni.