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Business Strategy and National Culture
Denise Tsang
其他書名
US and Asia Pacific Microcomputer Multinationals in Europe
出版Edward Elgar Publishing, 2002-01-01
主題Business & Economics / Economics / GeneralBusiness & Economics / Management
ISBN17825429819781782542988
URLhttp://books.google.com.hk/books?id=hM9L1iqyND8C&hl=&source=gbs_api
EBookSAMPLE
註釋'The backward linkage strategies of major multinationals differ significantly between firms within the same industry. In this provocative book, Denise Tsang explains these differences in strategy in terms of the culture of the parent company and the a