登入選單
返回Google圖書搜尋
其他書名
A Digital Methods Guide
出版Amsterdam University Press, 2024-05-06
主題Business & Economics / Industries / Computers & Information TechnologyComputers / Internet / GeneralComputers / Electronic CommerceComputers / User Interfaces
ISBN94637295699789463729567
URLhttp://books.google.com.hk/books?id=hMab0AEACAAJ&hl=&source=gbs_api
註釋This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption).