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Marketing for Schools

David Pardey

出版	Kogan Page, 1991
主題	Education / Administration / General
ISBN	07494046479780749404642
URL	http://books.google.com.hk/books?id=hN2eAAAAMAAJ&hl=&source=gbs_api

註釋

This volume seeks to explain how marketing affects the way a school operates, as well as being a guide to marketing activities. It attempts to translate the theory of marketing into a practical strategy for schools and colleges to employ in the increasingly competitive education environment.