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Understanding Business in the Global Economy
Jonathan Swift
其他書名
A Multi-Level Relationship Approach
出版Bloomsbury Publishing, 2017-09-16
主題Business & Economics / International / GeneralBusiness & Economics / General
ISBN11376038019781137603807
URLhttp://books.google.com.hk/books?id=hRxHEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.

This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.