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Online Public Relations
David Phillips
Philip Young
其他書名
A Strategic Approach
出版
Kogan Page
, 2013
主題
Business & Economics / Public Relations
Computers / Internet / General
Computers / Online Services
ISBN
074946545X
9780749465452
URL
http://books.google.com.hk/books?id=hSyitgAACAAJ&hl=&source=gbs_api
註釋
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself.
Founded on theory and practice and firmly aimed at the corporate relations practitioner and strategist and at students,
Online Public Relations
is a study of the underlying drivers of online relationship management. It shows how the internet brings public relations closer to the heart of corporate governance, corporate and brand relationships, reputation promotion and issues management. It provides clear pointers for organizing public relations professionally now, and indicates a vision for the future.
