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其他書名
The Role of Intellectual Property
出版WIPO, 2003-01-01
主題Business & Economics / ReferenceLaw / Intellectual Property / Copyright
ISBN92913726419789291372645
URLhttp://books.google.com.hk/books?id=hWWb1YMA6kYC&hl=&source=gbs_api
EBookSAMPLE
註釋A Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property system instruments - pointing to situations where obtaining formal intellectual property protection ought to be considered; explains how to implement marketing and intellectual property strategies within a business framework and marketing management process; presents case studies and examples of managing intellectual property assets in marketing from the craft and visual arts sectors in developing countries; includes bibliographical references.