BOOK SUMMARY FINSTOCK EVARSITY PUBLISHERS

The main topics in this book are;

• Understanding Customer Relationships

• Building Trust and Rapport

• Customer Segmentation and Personalization

• Customer Feedback and Satisfaction

• Customer Loyalty Programs

• Handling Customer Complaints

• Omni Channel Customer Engagement

• Measuring and Improving Customer Relationships

Introduction to Customer Relationships offers a global exploration of the dynamic field of customer relationship management. This book delves into the fundamental principles, strategies and best practices for cultivating and maintaining strong customer relationships.