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Strategic Management for Tourism Communities
Peter E. MurphyAnn E. Murphy
其他書名
Bridging the Gaps
出版Channel View Publications, 2004-01-01
主題Business & Economics / Industries / Hospitality, Travel & Tourism
ISBN18731508309781873150832
URLhttp://books.google.com.hk/books?id=hjQVFbiIDPgC&hl=&source=gbs_api
EBookSAMPLE
註釋Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.