返回Google圖書搜尋

Start-up Marketing Strategies in India

M. Anil RameshPriya GroverSabyasachi Dasgupta

出版	Emerald Group Publishing, 2019-07-23
主題	Business & Economics / Marketing / GeneralBusiness & Economics / EntrepreneurshipBusiness & Economics / Strategic PlanningBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Small Business
ISBN	17875675599781787567559
URL	http://books.google.com.hk/books?id=hjmhDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.
Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG).
Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.
The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.