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Merchandise Buying and Management
John Donnellan
出版Fairchild Publications, 1996
主題Business & Economics / Investments & Securities / Commodities / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / General
ISBN15636705269781563670527
URLhttp://books.google.com.hk/books?id=hpDzAAAAMAAJ&hl=&source=gbs_api
註釋The second edition of this comprehensive text has been updated to contain the most current information on merchandising and retailing. New to This Edition: -- New visuals illustrating the retailing principles and organization of the retail industry-- Extensive coverage of Internet retailing-- Updated tables, analysis of retail sales figures, and list of retail organizations-- More detailed explanation of mathematical concepts-- New section on vendor-sponsored store merchandising programs and expanded store fixtures section-- Contemporary company profiles on retailers such as Banana Republic, Kohls, Macy's.com, Joe Boxer, and Sephora