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The Business Environment
Paul WetherlyDorron Otter
其他書名
Themes and Issues in a Globalizing World
出版OUP Oxford, 2014
主題Business & Economics / GeneralSocial Science / Sociology / General
ISBN01996613839780199661381
URLhttp://books.google.com.hk/books?id=hsZ7AgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋The third edition of this successful text builds on its unique and stimulating approach to the business environment, expanding its well-received structure to encompass a more international perspective. Part One outlines the classic 'PESTLE' structure, while Part Two explores key issues such as globalization, sustainability, equal opportunities, and entrepreneurship. Written in a highly engaging and accessible style, the book introduces students to critical thinking via the 'stop and think' boxes. The coherent themes running throughout the book enable students to gain a holistic understanding of the business environment with an integrated global focus. The Business Environment 3e is supported by an extensive Online Resource Centre, featuring: Student resources: Multiple-choice questions Author podcasts Lecturer resources: Figures and tables from the text Lecturer's guide to each chapter PowerPoint slides Answers to review questions Test bank