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How to Design a "wow!" Trade Show Booth Without Spending a Fortune

Steve Miller

出版	HiKelly Productions, 2002
ISBN	09655412319780965541237
URL	http://books.google.com.hk/books?id=huJz0AEACAAJ&hl=&source=gbs_api

註釋

When you exhibit at a trade show, you're in competition with everybody else. Get a head start by designing a "WOW!" booth. "WOW!" starts by explaining the "why" of booth design, and how to avoid the traps that many exhibitors fall into. The authors tell you how to send the right message, one that will make the attendee want to stop. "WOW!" takes you through the "how" of booth design - from planning and budgeting, to choosing a designer, to making the maximum impact by creating a "visual speedbump." Whether or not you have a big budget, you can design a booth that will stand out from the crowd