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Marketing Communication Strategy of a Regional Water Company in Bandung City

Sam'un Jaja Raharja

出版	SSRN, 2018
URL	http://books.google.com.hk/books?id=hun9zgEACAAJ&hl=&source=gbs_api

註釋

Marketing communications are the means by which companies seek to inform, persuade, and remind consumers directly or indirectly about available products and brands. In addition, marketing communications represent the voice of companies and their brand and are the means by which companies can create dialogues and build relationships with their customers. An effective marketing communication strategy can win competitions, dominate the market, and foster harmonious relationships. Bandung City Regional Company or Perusahaan Daerah Air Minum (PDAM) Bandung combines various media for its marketing communication strategy, including “above the line” and “below the line” media in a process known as integrated marketing communication. The effect of the marketing communication strategy run by Municipal Water Company Bandung City has an impact on improving the performance of the company.