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Innovation in a High Technology B2B Context
Monika Maria Möhring
其他書名
Exploring Supply Networks, Processes and Management
出版Springer Science & Business, 2014-04-18
主題Business & Economics / Production & Operations ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Management ScienceBusiness & Economics / Research & DevelopmentBusiness & Economics / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Management
ISBN36580572119783658057213
URLhttp://books.google.com.hk/books?id=hv7FBAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.