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Dictionary of Marketing Communications
Norman A. P. Govoni
出版SAGE, 2004
主題Business & Economics / Advertising & PromotionBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / CommercePerforming Arts / General
ISBN07619277199780761927716
URLhttp://books.google.com.hk/books?id=hy4ae_oV030C&hl=&source=gbs_api
EBookSAMPLE
註釋The Dictionary of Marketing Communications contains more than 4,000 entries, including key terms and concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing. Growing out of a database of terms compiled over many years by the author for use in his marketing classes at Babson College, this dictionary is a living, growing document reflecting the changing dynamics of the marketing profession. It will be an essential reference to practitioners, managers, academics, students and individuals with an interest in marketing and promotion.