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The PIMS Principles
Robert Dow Buzzell
Bradley T. Gale
其他書名
Linking Strategy to Performance
出版
Simon and Schuster
, 1987
主題
Business & Economics / General
Business & Economics / Human Resources & Personnel Management
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Strategic Planning
Computers / Business & Productivity Software / Word Processing
ISBN
0029044308
9780029044308
URL
http://books.google.com.hk/books?id=i49zb983FfMC&hl=&source=gbs_api
EBook
SAMPLE
註釋
The authors explain PIMS methodology and applications to help managers understand and predict how strategic choices and market conditions affect business performance.