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其他書名
An Introduction
出版Wadsworth Pub., 1997
主題Business & Economics / GeneralBusiness & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / Communication StudiesSocial Science / Media Studies
ISBN05342447429780534244743
URLhttp://books.google.com.hk/books?id=iBoqAAAAYAAJ&hl=&source=gbs_api
註釋This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.