This short guide explores the mechanics of running a successful sales organization, everything from your offering, to target market, to business model, to leads and deal management, to recruitment, the importance of being customer focused and how that directly impacts the sales function.

As we explore the components of the sales engine, we'll draw upon the best practices from the software and tech industries to inspire business leaders from other industries, including tech startups, enabling them to emulate and implement these strategies in their own companies.

If you are a business owner/tech founder, sales leader, a salesperson or exploring better ways to drive sales performance, this guide is for you.