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Excerpt from Marketing Management, 15th Global Edition, Philip Kotler and Kevin Lane Keller
Philip KotlerKevin Lane Keller
出版Pearson Publishing, 2018
ISBN17872643789781787264373
URLhttp://books.google.com.hk/books?id=iHC6tAEACAAJ&hl=&source=gbs_api
註釋"Your lecturer has created this personalised textbook to support your studies ... it's just the bits your lecturer knows you need - nothing extra!"--Back cover.