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The Political Campaign Desk Reference
Michael P. McNamara
其他書名
A Guide for Campaign Managers and Candidates Running for Elected Office
出版Outskirts Press, 2008
主題Literary Criticism / ReferencePolitical Science / Political Process / Campaigns & ElectionsPolitical Science / Political Process / GeneralPolitical Science / ReferenceReference / General
ISBN14327319559781432731953
URLhttp://books.google.com.hk/books?id=iJVDAQAAIAAJ&hl=&source=gbs_api
註釋
The book you don't want your opponent to have.
I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own
- Terry Grundy, University of Cincinnati
"Urban Lobbying" courses in the School of Planning
"With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization"
- Michael P. McNamara, Author