登入選單

返回Google圖書搜尋

Liabilities and networks in the internationalization of fashion retailing

Matilde Milanesi

出版	Franco Angeli Edizioni, 2020-08-27T00:00:00+02:00
主題	Business & Economics / Economics / Microeconomics
ISBN	88351019729788835101970
URL	http://books.google.com.hk/books?id=iJz5DwAAQBAJ&hl=&source=gbs_api

註釋

The author draws on the international business literature to present and discuss the concepts of liability of foreignness and liability of outsidership, and how these concepts can be applied to the internationalization of retailing, with particular reference to the store openings by fashion firms.