返回Google圖書搜尋

Sustainable Consumption and Mass Communication

其他書名	A German Experiment
出版	CSIRO Sustainable Ecosystems, 2008
URL	http://books.google.com.hk/books?id=iOnmGQmLq5sC&hl=&source=gbs_api

註釋This paper reports on using television and internet communication as a means of engaging the least interested sections of society with respect to environmental problems and sustainability issues. The theory behind developing such communication is described and the importance of social psychological factors brought to the fore. Initial results indicating the success of the approach employed in actual broadcasts on television in Germany are then reported. Some concerns over use of the media and public engagement are also discussed.--Publisher's description.