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Financial Aspects of Marketing
Ruth A. Schmidt
Helen Wright
出版
Bloomsbury Publishing
, 1996-10-23
主題
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
1349250201
9781349250202
URL
http://books.google.com.hk/books?id=iSFIEAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:
- Numerous exercises and examples
- Learning objectives at the beginning of each chapter and summaries at the end
- Case studies to pull together the areas so far covered
The use of spreadsheets is integrated into the text.