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Marketing Your Service Business
Ian Ruskin-Brown
出版Thorogood Publishing, 2005
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Industries / Service
ISBN18541831689781854183163
URLhttp://books.google.com.hk/books?id=iSVKWuPDEv0C&hl=&source=gbs_api
EBookSAMPLE
註釋A practical, intensive grounding in the special techniques for marketing your services. Designed for the manager of a company that is either in the service sector (eg. tourism, design, financial services, medical healthcare) or that uses services (eg. training) to gain a competitive advantage.

A special exercise completes each chapter and the book ends with a sample workbook for use in training staff in customer service.