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The Thank You Economy
Gary Vaynerchuk
出版Harper Collins, 2011-03-08
主題Business & Economics / EntrepreneurshipBusiness & Economics / Marketing / GeneralBusiness & Economics / E-Commerce / Digital MarketingBusiness & Economics / Customer RelationsBusiness & Economics / Economics / GeneralBusiness & Economics / Sales & Selling / ManagementBusiness & Economics / Consumer BehaviorBusiness & Economics / Organizational BehaviorBusiness & Economics / Public RelationsBusiness & Economics / Project ManagementBusiness & Economics / LeadershipBusiness & Economics / Management
ISBN00620364409780062036445
URLhttp://books.google.com.hk/books?id=iSav-ZB2nlsC&hl=&source=gbs_api
EBookSAMPLE
註釋“Gary Vaynerchuk has seen the future of marketing. The Thank You Economy shows how it's built on both the time-honored techniques of listening to and appreciating customers and newer services like Twitter that allow you to engage directly with customers at unprecedented scale and speed. The book, like Gary, is also a lot of fun and full of passion.” —Dick Costolo, chief executive officer, Twitter

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy.