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Branding and Business Models in Jeopardy
出版Springer, 2014-09-19
主題Business & Economics / Marketing / GeneralBusiness & Economics / ManagementScience / GeneralScience / Life Sciences / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & PromotionBusiness & Economics / Strategic PlanningSocial Science / General
ISBN36425440109783642544019
URLhttp://books.google.com.hk/books?id=iWaSBAAAQBAJ&hl=&source=gbs_api
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註釋Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.