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Global Luxury Trends
J. HoffmannI. Coste-Manière
其他書名
Innovative Strategies for Emerging Markets
出版Springer, 2012-12-04
主題Business & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / GlobalizationBusiness & Economics / Economics / ComparativeBusiness & Economics / Business Communication / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Development / Economic DevelopmentBusiness & Economics / Economics / General
ISBN113728739X9781137287397
URLhttp://books.google.com.hk/books?id=iXHpuiT-OysC&hl=&source=gbs_api
EBookSAMPLE
註釋The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.