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The Role of Paid and Earned Media in Building Entertainment Brands
Mitchell LovettRichard Staelin
其他書名
Reminding, Informing, and Enhancing Enjoyment
出版Simon Graduate School of Business, University of Rochester, 2012
URLhttp://books.google.com.hk/books?id=icTzxgEACAAJ&hl=&source=gbs_api