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Entrepreneurship in a European Perspective
Christine K. VolkmannKim Oliver TokarskiMarc Grünhagen
其他書名
Concepts for the Creation and Growth of New Ventures
出版Springer Science & Business Media, 2010-11-05
主題Business & Economics / ManagementBusiness & Economics / Strategic Planning
ISBN38349875229783834987525
URLhttp://books.google.com.hk/books?id=ifYtmG_McjgC&hl=&source=gbs_api
EBookSAMPLE
註釋Foreword One of the most frequently debated questions in management relates to what the r- sons for success and failure of new companies, corporate initiatives and projects are. Obviously, to increase the rate of young enterprises’ success while reducing the n- ber of their failures would be a win-win situation for everyone. It is therefore vital to possess a “road map” or set of good advice on this never-easy undertaking. This book responds to such a need by presenting, in an accessible way, an overall view of the fundamental, critical areas of management of both the start-up and the continuity of new enterprises. Primarily, this book is addressed to students and teachers of the growing academic field of entrepreneurship studies. However, in my opinion, it also has an appeal to students and academics in any scholarly field, for in our times we can well speak about an organic interdependence between “entrepreneurship” and “higher education and research”. A number of reasons exist for this double-helix arrangement. On the one hand, it can be pointed out that the role and conditions of present-day higher education call for much more open and innovative ways with which to approach core tasks such as teaching, the organization of studies and the undertaking of research, not to mention the whole area of funding.