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Advertising Reach and Frequency
Colin McDonald
其他書名
Maximizing Advertising Results Through Effective Frequency
出版NTC Business Books, 1996
主題Business & Economics / Advertising & Promotion
ISBN08442350679780844235066
URLhttp://books.google.com.hk/books?id=inz4D07YHlYC&hl=&source=gbs_api
註釋This expanded edition of the classic study of the subject provides leading-edge discussion and analysis of advertising reach and frequency and their effects, with authoritative discussion of the new evidence published since the first edition. Advertising Reach and Frequency: Maximizing Advertising Results Through Effective Frequency corrects misconceptions and provides practical guidance for more effective thinking about how to use media.