The retail industry is rapidly changing as technologies advance and digital retail becomes more accessible. This book explains ongoing transformations within the retail sector, offering insight into labor market changes, real estate challenges, sustainable development. It attempts to predict the survival options of retail, where on the one hand the need for social participation create the alternative of participatory retail, while on the other hand the dominance of platforms can lead to what we would call retail feudalism. Using the European retail sector as a case study, the authors analyze strategic adaptations and potential policies to support the transition. Emphasizing the necessary collaboration required between policymakers, industry professionals, and academics, the book includes key information for stakeholders ready to make sustainable decisions today.